Considerations: Chanel’s big piece of the cultural zeitgeist and the luxury industry’s pie
What the leaked H1 memo means in a shrinking luxury market and why desirability is the winning strategy
Considerations: The K-Shaped Luxury Recovery
What last week's seasonal reports told me and the case for winning back the aspirational client
Currencies: Progressive overloading my self-perception
How to train yourself into shifting your self-assured identity: a Founder's guide
Considerations: Fashion Tech and Consumer Trust: The Next Frontier
An examination of the systems and infrastructure shaping how luxury consumers discover, evaluate and buy and why their unbridled trust should be questioned
Classics: Rituals as regulation
Daily rituals and beautiful objets to help us self-regulate through these transformative years
Considerations: The cost of a failing luxury client experience
The BoF and McKinsey report tells the industry what its customers have been trying to say for years. Is anyone listening?
Convergences: The Court Has Changed
Luxury fashion has always circled tennis. Now it's walking onto centre court
Considerations: The retailer has failed the serial returner
Why banning serial returners is a human-centred design failure which will only intensify with AI powered discovery
Considerations: Handbags aren’t dead. They’re an investible proposition. Just don’t call them an investment.
How the value proposition of a luxury handbag has changed and why you should be a more discerning consumer to get what you want and what you need
Considerations: Which one is it? Good taste, commercial infrastructure and/or hype mentality
Why understanding the difference can help strengthen your taste, change your behaviours and transform your style
Considerations: Inspiration as a form of self-knowledge
On quieter references, noisy seasons, and what your eye understands before you do
Convergences: My introduction
How seventeen years in healthcare and a lifetime of considered taste finally converged
Curiosities: Style nostalgia
On following back the intellectual and emotional pull of fashion call-backs to their origin
Collections: Chanel’s Cruise collection crystallises its metamorphosis
Blazy reinforces he wants us to come into his world. With pleasure.
